5 Tips to Incorporate Branding into Your Commercial Color Palette
Does your business's paint scheme build your brand? If you're not sure, it may be time to take a fresh approach to the paint palette. Here are five tips to incorporate your branding into various parts of your business's appearance.
1. Use Various Brand Colors
Probably the most obvious way to use branding in your paint selection is to include the color scheme. This works best if your brand has a limited palette. Look for ways to integrate the selected colors in interesting ways — including trim, furnishings, doors, windows, interior and exterior walls, and perimeter fencing.
2. Focus On a Signature Color
If your brand has a lot of colors to choose from, or if you have limited painting opportunities, focus on one or two signature colors. These are often either the most prominent colors in the brand palette or the most striking colors. A bold statement color like red from your logo will draw more attention as a branding tool than neutrals, for example. Focusing on a few signature shades prevents you from visual overuse.
3. Incorporate the Mood
Branding goes beyond the literal colors of your logo and packaging. It's also about the mood, vibe, and energy you want to convey. A lively salon may want to use brighter shades that create moods of energy, vibrancy, and motion whereas a law office may want to stick with professional and confident colors. None of the actual shades must be part of your brand palette, but they should underscore how you want people to feel.
4. Don't Overwhelm Things
Don't go overboard on integrating brand association into your paint palette. Companies with complex branding may find that too much of it will confuse the customer. You may also find that too much familiarity breeds contempt, as the saying goes. Be judicious with colors, keeping in mind the 80/20 rule and taking into consideration accents and furnishings.
5. Don't Forget Employees
Don't overlook the value of including employee spaces in your branding efforts. Some owners focus on forming good impressions in the minds of customers, but they forget to sell the brand to employees as well. You want employees to feel proud of the company, to be part of its sales force to others, and to feel that it cares about them. So don't spend all your energy impressing customers while leaving your employees working in humorless white or greige offices.
Where to Learn More
Ready to start better incorporating your branding into your on-site color choices? Begin by meeting with a commercial painting contractor in your area today.